Radix Leadership

The team behind Radix

Mike Rudling - Radix
Mike Rudling
Technical Director, Co-Founder

Mike Rudling is CEO and a co-founder of Radix and serves on the technical advisory board.

Responsible for overall leadership and strategy. Since Radix was founded, he has been responsible for manufacturing technology and processes design in addition to product strategy and design.

Prior to Radix, Mike had an extensive background in competitive sports. He was a road cyclist for seven years competing at an elite level and specialised in time trialling. Prior to cycling, he was a freestyle swimmer specialising in long-distance events beginning at a young age.


Matt Shead - Radix
Matt Shead
Commercial Manager, Co-Founder

Matt Shead is Commercial Manager and a co-founder of Radix.

Responsible for overseeing the sales and commercial activities of Radix. Since Radix was founded, he has been responsible for implementing supply chain, financial and inventory systems.

Prior to Radix, Matt has a background in world-class competitive swimming, specialising in 50M and 100M breaststroke achieving a ranking of 24th in the world.

Matt graduated from Florida State University with a degree in finance.


Paul Rudling - Radix
Paul Rudling
CEO, Chairman

Paul Rudling is Chairman and a co-founder of Radix.

Paul oversees strategy and guides key decision making and philosophy at Radix. Prior to Radix Paul has significant experience within technology industries and has founded several engineering technologies companies Blade Dynamics, wind energy and SP Systems (now Gurit), composite materials.

Paul has had a lifelong interest in health and athletics beginning his career as a world-class sailor in the Olympic Finn class.


Dr Ben Hunter - Radix
Dr Ben Hunter
Chairman of the Technical Advisory Board

Dr Ben Hunter is Chairman of Radix Technical Advisory Board, offering guidance and insight on strategy and product development.

Ben is a Consultant Ear, Nose, Throat and Facial plastic surgeon working in St. Gallen, Switzerland. Ben completed a degree in Human Physiology before becoming a London Teaching Hospital and Harley Street Consultant. Ben is the co-founder and Medical Director of Concordia Community Outpatients in the UK.

Prior to his medical career, Ben was a Royal Marine Commando and still has a strong interest in martial arts and endurance sports.


Dr Chris Reid - Radix
Dr Chris Reid
Technical Advisory Board

Dr Chris Reid is a member of Radix Technical Advisory Board, offering guidance and insight into strategy and product development for the medical markets.

Chris is a GP, practising in Kerikeri, New Zealand. In addition, Chris is Global Safety Officer for SailGP and Chairman of the Royal New Zealand College of General Practitioners National Advisory Council.

Chris served as a Medical Officer in the United Kingdom’s Royal Navy Special Forces and has a background in competitive windsurfing.


Dr Carlene Starck - Radix
Dr Carlene Starck
Director of Nutritional Development

Dr Carlene Starck is Director of Nutritional Development, responsible for all nutritional development at Radix, including product development, nutritional science and educational resources.

Carlene earned a PhD in Molecular Biochemistry from Massey University, New Zealand and has an extensive scientific background, including: postdoctoral research at the Riddet Institute - New Zealand’s leading scientific food and nutrition institute; sport and exercise nutrition research at Massey University, New Zealand; protein biochemistry and biophysics at the Hospital for Sick Children in Toronto, Canada and cancer biology at Sussex University in Brighton, UK.

Carlene has a background in cross-country cycling, competing at a national level.